Keyword competition research involves measuring and investigating the level of difficulty for ranking in SERPs (Search Engine Result Pages) for a specific keyword. This will fluctuate depending on the sector or industry related to the keyword, as well as the number and quality of businesses participating.
Google Keyword Planner allows users to research specific search terms and find data related to those terms. Data includes the number of monthly searches for a keyword, advertising prices for Google Adwords and average competition (low, medium, high) – ease of ranking in Google’s top pages. The specificity of keyword also contributes to competition and price factors.
- I.e. generally, more specific keywords bring about less competition; broad keywords result in greater competition.