With the current fashions always paying tribute to the styles of decades gone by, there is now a huge call to source the original garments that have inspired so many looks over the years. If you have always had a passion for vintage, now is the right time to start thinking about how you can turn your hobby into a fruitful business. As vintage is such a niche market that is growing in popularity with consumers, many people are choosing to set up a company to sell these timeless one-off pieces online.
Have you been thinking about setting up your own vintage business? Here’s what you need to know:
Decide which type of clothing to specialise in
So, you have made the decision that you wish to run a vintage clothing business, but to build up a dedicated customer base, you will need to specialise in a specific era or trend for the customer to have faith in your products. For example, it wouldn’t be wise to mix ladies 1930’s fashions with 1980’s punk because your audience will be confused as to where your expertise lies and whether your stock is genuine vintage. A trusted vintage store is one that concentrates on a particular period and can provide a substantial amount of knowledge on the item of clothing they are selling.
Build up your inventory
Being a good vintage business owner is being in the know of the best places to source clothes. Many turn to the likes of eBay, thrift stores or garage sales to find unwanted belongings that are going for low prices. Before you make any purchases, research whether the item you have found will make a substantial profit and ask for the specific details to avoid being ripped off. Don’t overlook clothing in poor condition (e.g., with tears and holes), as these items could make you the most significant amount of profit, rroviding yourself or a professional company can make the necessary repairs to restore them back to their former glory.
Choose where to sell
Many businesses are now choosing to run solely online as it is much easier to keep the outgoing costs to a minimum, with no large overheads to think about. While some businesses choose to use platforms such as eBay and Etsy, it would be advised to look into selling your clothing on an ecommerce platform such as Shopify. This site allows you to create your own domain name, build your online store with customisable themes and keep track of orders with the single dashboard feature. Not only can you do without having to invest in a good website, but all of your business dealings are kept in one place and can be accessed from your smartphone. It means that wherever in the world you may be, you’re always kept in the loop on how efficient your business is running.
Use clear photographs
It would be wise to hire a professional photographer to take photos of your stock if you haven’t yet invested in a high-quality camera or studio set-up. Although this can be costly, there is a greater chance of your clothing selling, rather than simply hanging them on the back of the door looking lifeless. Not only will this come across as unprofessional, but potential customers are likely to be off-put if they can’t see what the garment looks like when worn. With this in mind, you may also need to purchase a mannequin or hire a model to showcase your clothing properly. Outdoor shots are great for magazine-style photographs; whereas studio shots are ideal for focusing the attention on solely the garment.