Google Places is a feature which allows businesses to list their store information. This includes opening hours, shop address, phone number and also images. It is a great way to get known by potential customers through Google and also increase organic traffic to your site.
Google offers both free and premium accounts. The free account allows businesses to list information which will appear on Google Maps and Search, while the premium account works similarly to adwords. Businesses with a premium account can have their ad appear in the top of Google Search with clear links and buttons to contact, visit website or find store information.
It is easy to change the information from the Google Places dashboard. For any business of any size it can be a highly valuable tool to reach other audiences and demographics, especially local ones.