Content marketing is a form of advertising [or promotion] which is very different to traditional methods. It involves a relationship between a website and a customer which is nurtured and grown over time by providing great informative content which is valuable and relevant to the end user.
The effectiveness of regular advertising via visual media on television, billboards, website banners and links is rapidly subsiding with this new breed of marketing taking its place. Consumers are increasingly attracted to helpful and applicable content which broadens and expands their knowledge base.
Content marketing is focused on building a relationship with customers by delivering engaging and relevant copy tailored to a specific audience. This then drives the customer to return the service by investing in a product or service produced by generators of great and useful information.
Purchasing a product online is increasingly about the entire experience and intangible benefits and services. It’s a continual process which develops and grows over time.