Comparison shopping is what the title alludes to – shopping whilst comparing products. Rather than just purchasing a product direct from one retailer, there are certain websites which research products and their prices and organise the information clearly so that the customer can easily see which retailer is offering the lowest price. Products are categorised and detailed information [price, brand, and retailer] is displayed alongside an image.

In addition to finding the cheapest price, other information may be important to specific visitors. This may include store information, product location and as well as item quality and supplier reputation. These can be very beneficial directories to be listed in as an online retailer, as it can help boost sales and increase brand recognition within the market.

Some are also tailored to specific demographics and niches.

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