This is a system in place to fulfil the orders received from customers. Once an order is placed – what are the necessary steps to deliver the good or service to the customer? Is ongoing support or service needed?

Order fulfilment generally involves a series of steps:

  1. Efficiently and correctly deliver the good or service to the customer
  2. Update customer records (either manually or electronically)
  3. Invoice customer for payment (keep a record)
  4. Promptly resolve complaints and answer queries – provide good customer service
  5. Analyse customer data and purchase patterns to tailor marketing campaigns accordingly
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