Two Must-Haves for Your Ecommerce Website
The two must-haves are trust and clarity. Most ecommerce optimisation problems can be traced back to customers not trusting the store or not understanding the product, delivery, return, or payment path.
Trust
Show business identity, secure payment options, clear policies, reviews, contact information, and realistic delivery expectations. Trust is especially important for unknown Australian brands competing with marketplaces.
Clarity
Use plain product descriptions, accurate images, size/fit/compatibility information, delivery costs, return rules, and checkout steps. Customers should never need to guess what happens after they pay.