Have a retail store and looking to go online?

For bricks and mortar stores the time to start selling online has never been better. Technologies that integrate with your POS, stock management and accounting systems are cheaper and more reliable than ever. Brown Paper knows how to set up everything you will need to smooth the transition from retailer to etailer.

Brown Paper’s goal is to give you the best start possible into the world of online sales. Running an online store along side a regular retail business can be demanding, which is why we put as much time into what happens offline as we do into creating an amazing online experience for your customers.

Planning your day-to-day operations and mapping processes are all part of the Brown Paper Retailer Package, we make sure you are exceeding your customers expectations and that you can grow as online sales increase.

We will ensure that you are engaging an online audience with your retail story and finding your unique offering to the market. Brown Paper packages include an end to end marketing plan for the first 3 months of operation and ongoing support via our membership forum, resources and course materials.


The Package includes:

Business Planning

  • Keyword and competition research and report for your business to identify how and where your product will find a market online. $397
  • A clear business plan to take you forward with targets, operating procedures and a guide to scaling and selling your business. $497

Professional Website

  • A Shopify website with a Mobile and Tablet ready template of your choice using the PayPal payment gateway   $1499
  • Product Loading for up to 50 products including description editing based on Keyword research and Photoshop resizing for web  $497
  • Installation of eParcel, Temando or Want It Now shipping modules   $349
  • About page and landing page content written and optimised for SEO   $349
  • Installation and setup of a range of Shopify Plugins to maximize your websites functionality   $249+ module costs

Marketing Roadmap

  • Set up of all Social Network profiles and Mail Chimp for email newsletters   $349
  • 3 month content marketing plan for blogging, social networks and email newsletters   $997
  • Set up and linking of Google analytics for eCommerce, merchant account, webmaster tools and Google Places accounts   $297
  • Adwords setup and monitoring for 3 campaigns based on a set budget   $497
  • Design of Mail Chimp email templates   $197
  • Researched price report of advertising channels based on your market   $297
  • Integration with comparison shopping channels   $197
  • Online/Offline business process map for cross channel marketing, time management and customer support   $197

Optional Extras

  • Online Merchant account: if you would like to use your banks or another 3rd party payment gateway with your Shopify Web Store there will be some additional installation costs.   $349
  • POS and Accounting integration: for Xero, Vend, Shopify POS, MYOB or Freshbooks.   $497 per platform + Shopify module costs 
  • WordPress Blog or Forum: based on chosen template to build content and a community around your business.   $997
  • A CRM: to manage shopper and supplier details can be integrated with your online store and will allow you to easily identify your most valuable customers so you can reward their loyalty.   $397

The price for the Retailer package, that includes all of the Services listed in the Package. Taking all the services as a package not only ensures that you get the full Brown Paper treatment, but you will also save 20% on buying all the services individually.

Now because everyone is at different stages of their eCommerce journey, you may only need a few of the services on offer. If this is the case you are free to pick and choose any of the individual services

We believe that we have put together a solid end-to-end formula for eCommerce success, based on the clients we have helping in the past and our own online stores, but services can always be adjusted to meet particular needs


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