Looking to get started selling online?

We have packages customised for home eCommerce businesses, whether you have a product in mind or need a suitable range sourced, Brown Paper is the best way to join the online retail revolution from your couch.

Brown Paper’s goal is to give you the best start possible into the world of online sales. Setting up and running a successful store is a long-term decision, our approach is to break it down with clear, easy to follow steps and targets for people starting out as a home business.

Where most of the “eCommerce” agencies you find out there start and end with a website, Brown Paper packages include an end to end marketing plan for the first 3 months of operation and ongoing support via our membership forum, resources and course materials


The Package includes:

Business Planning

  • Keyword and competition research and report for your business to identify how and where your product will find a market online     $397
  • 2 x Half Day eBusiness Masterminds with the Brown Paper team    $799
  • A clear business plan to take you forward with targets, operating procedures and a guide to scaling and selling your business    $497

Professional Website

  • A Shopify website with a Mobile and Tablet ready template of your choice using the PayPal payment gateway.  $1297
  • Product Loading for up to 20 products including description editing based on Keyword research to maximize sales.  $497
  • About page and landing page content written and optimised for SEO.  $349
  • Installation and setup of a range of Shopify Plugins to maximize your websites functionality.  $249+ module costs

Marketing Roadmap

  • Set up of all Social Network profiles and Mail Chimp for email newsletters   $349
  • 3 month content marketing plan for blogging, social networks and email newsletters   $997
  • Set up and linking of Google analytics for eCommerce, merchant account, webmaster tools accounts   $297
  •  Adwords setup and monitoring for 3 campaigns based on a set budget   $497
  •  Design of Mail Chimp email templates   $197
  • Researched price report of advertising channels based on your market   $297
  • Integration with comparison shopping channels   $197

Support and Resources

  • *3 Months membership to the Brown Paper closed forum for Australian eCommerce merchants   $397
  • *Access to all course materials in the Brown Paper University archive   $397

Optional Extras

  • 2 day Product Sourcing Workshop: to research what the best products on the market are right now or how to price and manufacture a brand new product for sale on the web.   $1997
  • Branding Package: including designs for logos, tags, packaging and business cards and the production of a style guide for future marketing.   $997
  • Kickstarter Package:  With the worlds leading crowd-funding platform launching in Australia shortly, Kickstarting is a great way for some products and ideas to launch. If you are interested in Kickstarting, Brown Paper will take you through the requirements and put together a detailed campaign plan.   $1297
  • Online Merchant account: if you would like to use your banks or another 3rd party payment gateway with your Shopify Web Store there will be some additional installation costs.   $349

The price for the Home Startup package, that includes all of the Services listed in the Package. Taking all the services as a package not only ensures that you get the full Brown Paper treatment, but you will also save 20% on buying all the services individually.

Now because everyone is at different stages of their eCommerce journey, you may only need a few of the services on offer. If this is the case you are free to pick and choose any of the individual services.

Brown Papers base rate for Small to Medium Businesses is $75/hour or $700/day for á la carte services.

Consulting services are offered on a base rate of $120/hour, download our enterprise consulting services guide here.  

All Prices are Ex GST

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